Promoting Services by Law Enforcement

Community norms-the greatest obstacle to safe and drug free schools


  • Drinking is a rite of passage and something expected of teenagers
  • Drug use is glamorous, sexy and fun
  • Entertainment is violent, and violence is entertaining







World Health Organization


Cultural and social norms are highly influential in shaping individuals behavior, including the use of violence.  Normas can protect against violence, but they can also support and encourage the use of it


  • Mass media campaigns have been successfully employed to address a wide range of health attitudes and behavior:
    • eating healthy and exercising
    • stopping smoking
    • practicing safe sex
    • reducing alcohol consumption
    • reducing drunk-driving
  • A meta-analysis of 48 health behavior campaigns reported that on average 9% more people exhibited a healthy form of behavior following a campaign that before


What Can Be Done


Shaping New Community Norms


  • Raise public awareness of the need for prevention
  • Build support for institutional and/or policy change
  • Use the media to advocate prevention
  • Involve young people-being valued by the community is a protective factor; communities are stronger when their youth is regarded as a resource and not a problem



Community-wide prevention strategies can create healthy environments that promote healthy choices and discourage problem behaviors


Using your Department to positively connect with the community


  • Website
  • Newsletter
  • Trading cards
  • Junior Police Academy
  • National Night Out
  • L.E.A.D.
  • Hands of Respect Initiative
  • Community Forums
  • Citizen’s Police Academy




Nashville Police Department











Trading Cards




Police Explorers Post


Citizen’s Police Academy


National Night Out





Community Policing


A philosophy that promotes organizational strategies, which support systematic use of partnerships and problem-solving techniques, to proactively address the immediate conditions that give rise to public safety issues such as crime, social disorder, and fear of crime



Creating Community Partnerships


“One of the greatest struggles in this country is public trust in law enforcement,” said Dr. Cedric Alexander, Deputy Chief Operating officer of the  Office of Public Safey at the DeKalb County Police Department.

It is our responsibility to create more opportunities to keep youth out of harm’s way and on a path to realizing their full potential,” Dr. J. Nadine Gracia, Deputy Assistant Secretary for Minority Health in the HHS said.  “Neither public health nor public safety can do this alone.


What Can You Do

  • Initiate meetings with diverse members of the clergy to build bridges with the community
  • Initiate meetings with  public libraries and local institutions providing fine & performing arts about joint programs
  • Utilize various local civic and service organizations to determine community needs and enlist support with resources







Educational Outreach


  • Establish or broken internship programs for local high school and colleges
  • Consider meeting with local schools or Human Relations Commissions to participate in existing programs designed to promote acceptance and to reduce stigmas
  • Consider establishing Law Enforcement Explorers Posts or similar programs
Officer Norman






The importance of mindset in policing-Chip Huth






In this module, you were able to::

  • Understand how community norms are the greater obstacle to safe and drug free schools
  • Define community policing
  • Identify and explore their role in connecting with community members through conversations and dialogue


Module 4 is Complete

You May Take Module 4 Quiz Now